by Beauty Futurist | Feb 3, 2026 | Beauty Trends, News
The Ordinary is about to release a new product, and even before it appears on the website, one thing is already clear: this is a serum built around rice bran lipids and ectoine. The promise sounds modest but confident — weightless texture and up to 24 hours of...
by Beauty Futurist | Jan 23, 2026 | Beauty Trends, News
The Ordinary is about to release a new product, and even before it appears on the website, one thing is already clear: this is a serum built around rice bran lipids and ectoine. The promise sounds modest but confident — weightless texture and up to 24 hours of...
by Beauty Futurist | Jan 18, 2026 | Beauty Trends, News
Oral care is no longer a purely utilitarian category. What we’re seeing today is a quiet but confident transformation — from “clean and fresh” to care, sensation, and long-term health. Below are the most interesting innovations that are already reshaping oral care or...
by Beauty Futurist | Jan 16, 2026 | Beauty Trends, News
If just yesterday “smart” beauty meant skin diagnostics and AI-picked serums, today technology has reached manicures — and it did so boldly. At CES 2026 in Las Vegas, iPolish introduced a product that immediately raises a simple question: why do we even need nail...
by Beauty Futurist | Jan 7, 2026 | Beauty Trends, News
Perhaps this is what the maturation of the beauty industry looks like: when even the most utilitarian categories are given the right to individuality and pleasure. Open Beauty Hub community: a space where we analyze such shifts not as curiosities, but as signals of...
by Beauty Futurist | Jan 5, 2026 | Beauty Trends, News
2025 wasn’t just another cycle of launches and promises. It was a year of transformations—when trends, viral videos, and cultural shifts didn’t just emerge, but shaped a new beauty landscape. 1. Viral TikTok as the Main Beauty Medium In 2025, TikTok...
by Beauty Futurist | Dec 31, 2025 | Beauty Trends, News
Christmas in beauty is not about new launches or perfect skin. It’s about pause. A moment when routines slow down, mirrors soften, and care stops being a task. In a year full of acceleration, Christmas reminds us that beauty begins where pressure ends. Skin doesn’t...
by Beauty Futurist | Dec 29, 2025 | Beauty Trends, News
The Illusion of a General Crisis One of the key insights is that there is no general diagnosis for the market. There is no such thing as “everything has collapsed” or “everything is growing.” There is a highly fragmented reality, where some...
by Beauty Futurist | Dec 25, 2025 | Beauty Trends, News
Christmas in beauty is not about new launches or perfect skin. It’s about pause. A moment when routines slow down, mirrors soften, and care stops being a task. In a year full of acceleration, Christmas reminds us that beauty begins where pressure ends. Skin doesn’t...
by Beauty Futurist | Dec 23, 2025 | Beauty Trends, News
Just a few years ago, the beauty market was clearly on the side of mini formats. Travel sizes, discovery kits, small bottles made perfect sense in a world obsessed with mobility, flexibility, and younger consumers constantly on the move. But in 2025, the trend is...
